May 2022 🌎 Climate Corner

Sunday, May 8, 2022

3 minute read | contribution authored by Caroly Shumway, Ph.D., Director, Center for Behavior and Climate (CBC). CBC is a division of Behavior Development Solutions.

HOW TO GET TO COLLECTIVE CLIMATE ACTION

We have written numerous Climate Corner articles about the power of behavior change for climate action because we believe that individual actions can drive transformational societal change. However, given the urgency of our climate crisis, we need to accelerate the process. We offer some tips from a behavior change workshop we recently led for a bipartisan climate advocacy group to be more effective in their messaging and to broaden their audience reach. The tips are geared to increase collective action and climate policy support.

First, collective action can be increased with social norms and...

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