As we inch our way back into what is considered normal, the days are getting longer and the temperatures hotter! Speaking of hot, check out our HOT SUMMER SALE as we SALE ⛵into savings with RBT READINESS 40-Hour course for FREE! Also, Climate Corner offers up questions about responsibility, and we have some great webinars to check out coming up this month. Read on for more!
Climate Corner: From the Center for Behavior and Climate
Who is responsible for cutting our carbon emissions to reduce the threat from our climate emergency? You? Me? Governments? Companies? Or everyone?
In the 1970's, an emotional and award-winning ad campaign to stop littering featured a Native American man shedding a tear over bottles of plastic trash thrown from a moving car alongside a forested road. The tag line was, "“People Start Pollution. People can stop it.” Not many knew that the ad, created by the nonprofit, Keep America Beautiful, was funded by global beverage and packaging companies who had created the trash in the first place. The corporate-sponsored nonprofit opposed bottle bills which would have made a scalable impact on trash reduction (Williams, 1994).
Similarly, in 2004, British Petroleum (BP) undertook an ad campaign to get individuals to focus on their own carbon footprint (Kaufman, 2020). The carbon footprint ad campaign was part of BP's broader ad campaign called “beyond petroleum.” Since that time, BP, along with the other fossil fuel companies have quietly funded social media and trade groups that were opposing any action on climate change, while expanding oil exploration. “I guess, looking at it now, ‘beyond petroleum’ is just advertising,” wrote the ad creator, John Kenny in a 2006 New York Times Op-Ed. “It’s become mere marketing — perhaps it always was — instead of a genuine attempt to engage the public in the debate or a corporate rallying cry to change the paradigm.”
Based on these types of deceptions, some argue that this effort by individuals should therefore be rejected.
I don't agree. Here's why:
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June 8, 2pm - 4pm ET | Diving Deeper into Functional Analysis and Treatment: SESSION 2
June 16, 1pm - 3 pm ET | Michael Maloney & BDS Series: PART 1 FREE WEBINAR!
June 17, 1pm - 2:30pm ET | Adults with DD: SESSION 4 FREE WEBINAR!
June 18, 1pm - 3 pm ET | Teaching Michael Maloney & BDS Series: PART 2 FREE WEBINAR!
June 23, 1pm - 3 pm ET | Michael Maloney & BDS Series: PART 3 FREE WEBINAR!
June 25, 1pm - 3 pm ET | Michael Maloney & BDS Series: PART 4 FREE WEBINAR!
June 30, 12 pm - 2 pm ET | Using ABA to Conceptualize Disorders in the DSM-5: PART 1 FREE WEBINAR!
July 2, 12 pm - 2 pm ET | Using ABA to Conceptualize Disorders in the DSM-5: PART 2 FREE WEBINAR!
July 15, 1pm - 2:30pm ET | Adults with DD Series: SESSION 5 FREE WEBINAR!
August 19, 1pm - 2:30pm ET | Adults with DD Series: SESSION 6 FREE WEBINAR!
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